Borderline Television Productions

BLACKBERRY CAMPAIGN WITH MO ROCCA

In 2006, Borderline was asked to develop and execute an advertising campaign for BlackBerry. The goal was to use humor to create brand awareness, interact with real people and develop material that could be used across a multitude of platforms – including cinema trailers, online content, in-flight spots and airport CNN Monitors.

The following clip, which is only one of 17 final delivered spots, was
produced for use as a cinematic trailer.

Additional spots can viewed on BlackBerry’s website at www.blackberry.com/ask/mo

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